As the Indian economy matures and Indian corporate meet global rivals on the level playing field, strategy will have a definite and all important role that in the past the advantages of low cost and the one-off benefits of opening up of markets have played.
- Propel Companies to compete on the basis of Value Creation, Innovation and Strategy
- Recognition of distinct strategies that result in Sustainable Profitability and enhance the Competitiveness of India
- Recognition of efforts to create sustainable competitive advantage by Companies
- Recognition of efforts to Create Shared Value
- Industry/Peer recognition